that's why our first conversation is going to be about how you and others perceive what your brand looks/feels like right now.
the next question is, what do you want your audience to feel when they see your brand?
from there we dive in deep and study who your target audience is and what they're like.
once we've evaluated and determined these factors we can start building a mood board for your brand shoot.
if you're at all like me, you'll probably want to start with the fun part - the mood board. However when you skip the first questions you're missing crucial building blocks to grow your business.